The 10 Things Newsletter

The 10 Things Newsletter

A no-nonsense daily roundup of top news from Ryan Pearson

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The Latest

TikTok’s World Event dropped fresh ad tools aimed straight at brand budgets

TikTok’s World Event dropped fresh ad tools aimed straight at brand budgets

Plus: Two-thirds of U.S. consumers see YouTube as a “realistic destination” for movies and TV shows

Ryan Pearson
Universal, Warner and Sony are negotiating AI licensing rights for music

Universal, Warner and Sony are negotiating AI licensing rights for music

Plus: Roblox hits a rough patch as brands push for ad transparency

Ryan Pearson
The C.E.O. Other C.E.O.s Turn To for Advice

The C.E.O. Other C.E.O.s Turn To for Advice

Plus: A third of Gen Z feels ‘pressure’ to become social media creators—and most say their schools encourage it

Ryan Pearson
YouTube’s Disney War

YouTube’s Disney War

Plus: Discord’s new currency pays users to interact with ads

Ryan Pearson
Why did Kai Cenat reject 'Streamer University' offers from Amazon and Netflix?

Why did Kai Cenat reject 'Streamer University' offers from Amazon and Netflix?

Plus: OpenAI’s bold vision for ChatGPT ads

Ryan Pearson
Can Wall Street’s subscription craze survive a recession?

Can Wall Street’s subscription craze survive a recession?

Plus: YouTube closes TV’s Upfront Week with Creators, Confidence and Lady Gaga

Ryan Pearson
The next stage of the 'Streaming Wars'

The next stage of the 'Streaming Wars'

Plus: The Amazonification of Uber

Ryan Pearson
Tariffs are crashing TV’s annual ‘Upfront’ ad-sales party

Tariffs are crashing TV’s annual ‘Upfront’ ad-sales party

Plus: Amazon hopes to snare holiday ad dollars by pairing NFL with NBA

Ryan Pearson
Inside YouTube's NewFronts pitch and how its helping brands find "the perfect match"

Inside YouTube's NewFronts pitch and how its helping brands find "the perfect match"

Plus: Fans are turning to their favorite shows and films to choose their next (often expensive) travel destinations

Ryan Pearson
Creators are building their own supersized studio system as Hollywood cuts back

Creators are building their own supersized studio system as Hollywood cuts back

Plus: Podcast industry is twice as large as previously estimated, now $4B

Ryan Pearson
Kai Cenat launches his 'Streamer University'

Kai Cenat launches his 'Streamer University'

Plus: Amazon CEO Andy Jassy on agility, AI strategy, and the changing role of managers

Ryan Pearson
SAG-AFTRA formally expands its reach to digital creators with new influencer committee

SAG-AFTRA formally expands its reach to digital creators with new influencer committee

Plus: Why some creators are returning to traditional jobs and side hustles as brand deals slow

Ryan Pearson