Gen Alpha's Ultimate Career Goal is Becoming the Next YouTube Star

Turns out, people are tuning back into the Oscars—19.5 million of them, to be exact. That means advertisers are cashing in, with ad prices hitting up to $2.2 million per 30-second slot. Ad Age reports that major brands like Rolex and Bank of America aren’t missing out on the action.

If you’re obsessed with true crime, get ready for even more content. Crime Junkie host Ashley Flowers is launching Audiochuck Studios, a $250 million network dedicated to new crime shows, TV adaptations, and more. Sam Gutelle for Tubefilter reports that she’s turning her podcasting empire into a full-blown media powerhouse!

Netflix just had a strong second half of 2024, with viewing hours up by 5%. The biggest draw? Squid Game 2, which dominated as the most-watched series. As Variety's Todd Spangler notes, Netflix’s strategy of high-profile sequels and fresh originals is keeping viewers hooked.

If it feels like everyone is obsessed with true crime, Netflix’s latest report proves it. According to Realscreen, the genre continues to dominate unscripted content on the platform, with viewers drawn to real-life mysteries and shocking criminal cases.

Who says rivals can’t work together? Warner Bros. and Sony are teaming up to build a new Las Vegas studio, proving that collaboration is the name of the game in today’s entertainment industry. As Variety reports, this unexpected move could shake up Hollywood and bring some serious innovation to film production.

Not a hardcore sports fan? No problem—Disney+ is launching SC+, a fresh take on SportsCenter made for casual viewers. Expect sports highlights mixed with humor and pop culture. Todd Spangler from Variety reports that this is Disney’s latest play to make sports content fun and accessible to more people.

Prime Video is celebrating women-led projects like Another Simple Favor and Summer I Turned Pretty with a cool immersive activation at SXSW. It’s all about showcasing female-driven stories and letting fans dive into interactive experiences. Emily Longeretta from Variety shares how this initiative is a fun way for Prime Video to bring attention to diversity and creativity in entertainment.

Forget astronauts and doctors—Gen Alpha’s dream job is YouTuber! Having grown up in a world of influencers, they see content creation as a real career with fame and financial perks. Fast Company highlights how technology and social media have made this goal more attainable than ever.

MrBeast is making big moves—he’s raising money at a whopping $5 billion valuation to take his brand to the next level. The YouTube star, famous for his jaw-dropping giveaways and viral stunts, is now proving that content creators can be serious business moguls. Lucas Shaw at Bloomberg reports that investors are paying attention, and so should we.

Big changes for game show fans—‘Jeopardy!’ and ‘Wheel of Fortune’ are going digital! John Koblin of The New York Times reports that both classics will soon be available on Paramount+, as networks try to keep up with streaming trends and reach a younger crowd.