Hollywood is cranking out original movies and audiences are not showing up

Hollywood's having a tough time as original movies just aren’t pulling in the crowds like they used to. With more sequels and franchises dominating the box office, studios are scrambling to figure out how to make fresh content that sticks. Ben Fritz from The Wall Street Journal dives into the issue and what it means for the industry.

South Korean content is now second only to the U.S. in Netflix’s global viewership, showing just how much global audiences love Korean shows. With hits like Squid Game and The Glory, Netflix is doubling down on Korean programming. Sara Merican reports for Deadline, explaining how this trend is shaping the future of streaming.

Spotify’s rolling out a bold new campaign that’s all about celebrating the love fans have for their music. It’s packed with visually striking love letters that show just how close the app is to its listeners. Brittaney Kiefer from Adweek dives into how this campaign brings fan loyalty to the forefront.

Playboi Carti’s “MUSIC” is holding strong at No. 1 for the third week in a row, and it’s clear why. The album blends fresh sounds with Carti’s unique vibe, keeping his fans hooked. According to Sophie Caraan at Hypebeast, this run shows just how Carti’s creativity is shaping the rap game in new ways.

The Minecraft movie is killing it with $551M in global earnings, proving that video game adaptations are the real deal. The massive success shows just how big the Minecraft fanbase is. Nancy Tartaglione from Deadline breaks it down.

Netflix is playing around with a new AI-powered search feature to make finding content easier. Right now, it’s only available to a small group, but it promises to make your search results more spot-on. Mariella Moon from Engadget has the full scoop on how this could change the game for streaming platforms.

Duolingo’s been killing it on YouTube Shorts, racking up a 430% view boost in just a year! They’ve mixed things up with some fun sitcom content like Living With Lily. Adweek has all the details on how this strategy is paying off big time.

In a new piece by Tom West for Marketing Beat, Paul Wright from Uber Advertising talks about how brands can keep up with the fast-moving digital world. With attention spans getting shorter, he suggests focusing on real stories, using data smartly, and jumping on tech like AI to keep audiences engaged.

As brands watch their audiences evolve, Jessica Giles from Adweek explains why staying relevant is tougher than ever. She shows how brands can keep up by staying flexible, embracing change, and adjusting when their audience’s needs shift. It’s all about staying in tune with your customers' wants, even when it changes.

Vlad Tenev, the CEO of Robinhood, is stepping up to challenge the idea that prediction markets are just gambling. Instead, he sees them as a way to make smarter, data-driven decisions, not just place bets. In this article by Nilay Patel for The Verge, Tenev explains why these markets deserve a different kind of attention.