Hollywood’s New Normal 25% Fewer TV Shows, Bigger Impact

Hollywood is cutting back on TV productions by 25%, a shift that comes as a result of the strikes and changing market conditions. Studios, including Netflix and Warner Bros. Discovery, are adjusting their strategies to focus on fewer, more impactful shows.

In the article "Data Shows How Brands Can Connect with black audiences in TV," Saleah Blancaflor explores how brands can improve their engagement with Black viewers through tailored content. The piece highlights the importance of cultural relevance in advertising, offering insights that can drive better brand loyalty and reach within this demographic.

Super Bowl viewership is expanding across multiple platforms, with increased digital engagement alongside traditional TV broadcasts. A growing number of viewers are using mobile devices and apps while watching, shifting advertising opportunities and creating new opportunities for betting companies like FanDuel and DraftKings.

Spotify is rolling out its own gold and silver creator plaques to compete with YouTube in the video podcasting space. This move highlights Spotify's push to attract more video creators and strengthen its podcasting dominance.

LinkedIn has surpassed $2 billion in premium revenue within 12 months, contributing to a 9% year-over-year growth in overall revenue. The platform's strong performance highlights its growing influence and success in diversifying its business model, making it a key player in the professional networking space

VF Corp. exceeded sales expectations, signaling that its efforts to turnaround the business are starting to show results. The company, which owns brands like Vans and The North Face, is seeing improved performance following restructuring and a focus on growth initiatives.

Nike's new 24.7 collection marks a subtle yet significant shift in the brand’s direction, blending athleisure with high comfort and style. While the designs appear familiar, new materials and a quiet strategic pivot hint at a potential brand overhaul, signaling Nike's evolving identity under its new CEO.

McDonald's new CMO, Alyssa Buetikofer, takes the helm during a tough period, facing challenges like the "value wars" in fast food and mounting competition. As she navigates shifting consumer habits, DEI controversies, and a recent E. coli outbreak, her strategic decisions will be crucial in maintaining the brand's relevance and reputation.

OpenAI is facing potential challenges regarding fair use after China-based DeepSeek may have used its data without permission. This highlights the ongoing complexities of copyright in the age of AI and could have implications for how AI companies handle data and intellectual property moving forward.

The U.S. Copyright Office has clarified that AI-generated content can be copyrighted if a human plays a role in its creation or editing. This ruling is significant for creators and companies using AI in content production, as it establishes a framework for copyright eligibility in the age of automation.