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- How TikTok’s parent, ByteDance, became an A.I. powerhouse
How TikTok’s parent, ByteDance, became an A.I. powerhouse
Plus: Costco is the new Target?

Hey friends, Ryan here in LA—the weather’s warming up, and the vibes are high. Coachella's first weekend kicks off today, and I’m excited to see what brands are bringing to the table with experiential marketing, wild stunts, and influencer partnerships. Also… what exactly is Frank Ocean teasing?

Now, let’s get into the headlines I’m watching today.
First up: the Minecraft movie is causing a ruckus—literally. The director says it’s “hilarious” that theaters are calling the cops on rowdy, popcorn-flinging screenings. That kind of fan energy is showing up elsewhere too, as tweens dive into podcasting, creating surprisingly savvy shows that brands and platforms are starting to notice. Xbox is also tapping into the zeitgeist, launching its bold new “Wake Up” campaign to reframe the console as a lifestyle brand with cinematic flair.
In tech and branding news, ByteDance is quietly building serious AI muscle, potentially positioning itself as a challenger to OpenAI. Meta heads to trial next week in a high-stakes antitrust case, even as it rolls out new AI tools for advertisers. Canva’s latest product drop includes a full-blown musical, ChatGPT now remembers your past convos, and Apple is catching flak for a perceived innovation slump. Meanwhile, Costco is having a cool-kid moment as the new Target, and GQ just declared Harlem the new menswear capital of the world.
Let’s dive in—scroll down for all the updates! 🚀
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