How video games became peak IP

Plus: TikTok launches expanded creator incentive program to fend off advances from Instagram

What’s up, y’all? Ryan here in LA—one of my favorite books, The Great Gatsby, was published 100 years ago today on April 10, 1925. Did you know that it was originally considered a flop, selling fewer than 25,000 copies?

Now let’s get into the headlines I’m paying attention to today.

First up: Video games own the IP world, with Minecraft and Fortnite becoming media juggernauts beyond the console. Apple TV+ is rolling out rare discounts—just as tariffs loom—and financial news is seeing a ratings boost as viewers seek clarity in the chaos. Netflix’s CEO calls YouTube a time-killer, but the streamer keeps signing its biggest names. Over at Cannes, the lineup is stacked with Wes Anderson, Ari Aster, and Julia Ducournau, all in competition.

In culture and branding, A Goofy Movie still resonates deeply with Black audiences decades later, while new research digs into whether phones are messing with our brains. TikTok’s expanding its creator program to fend off Instagram’s push, Prada just bought Versace in a $1.38B fashion power move, and Gen Z investors are staying chill despite market swings.

Let’s dive in—scroll down for all the updates! 🚀

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