If the internet dies, where does all the attention go?

Plus: Music is losing a generation of young men

What’s up, y’all? Ryan here in LA, bringing you today’s must-know updates from entertainment, tech, and branding. Let’s explore the stories making headlines today!

First up: the spotlight’s on the future of attention—what happens if the internet fades? Meanwhile, MIDiA dives into why young men are drifting away from music, and CBS’s VMAs simulcast could mark the final chapter for MTV as we knew it. Vimeo wants to turn every creator into a streamer, and Amazon may have found its edge with Prime Video’s low engagement.

On the tech front, AI is redefining media quality standards with a “close enough” mindset, while Asia’s micro-drama scene is exploding past 150M users. We’ve also got hedge fund drama over Endeavor’s buyout—and a thought-provoking question from the New York Times: where will we eat when the middle-class restaurant disappears?

Let’s dive in—here are today’s picks. 🚀

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