In warning sign for Hollywood, younger consumers are choosing creator content over premium TV and movies

Hollywood might have a problem—young viewers are ditching premium TV and movies for creator-driven content. A new report shows Gen Z and Millennials are spending more time on YouTube and TikTok than on traditional streaming platforms. The Hollywood Reporter suggests this could push studios to rethink how they capture younger audiences who crave authenticity over high-budget productions.

Streaming just scored a major win in the U.K.! Variety’s Naman Ramachandran reports that Amazon Prime Video’s Adolescence is now the first-ever streaming show to top the country’s TV ratings, beating out traditional networks. It’s a clear sign that audiences are tuning in differently—and streaming is leading the way.

Ben Affleck isn’t just starring in movies—he’s trying to change how they get made. GQ’s Zach Baron highlights how his production company, Artists Equity, co-founded with Matt Damon, is shaking up the system by giving creatives more control and a bigger cut of the profits. If this works, Hollywood’s financial playbook might never look the same.

NBCUniversal is making its Super Bowl 2026 pitch, and it's not just about game day—it’s about the entire month. With the Winter Olympics and NBA All-Star Weekend happening back-to-back, NBCU is selling advertisers on the “multiplier effect,” proving that brands who advertised across events in 2022 reached 42 million extra viewers. Sports Business Journal and Ad Age report that to sweeten the deal, NBCU is rolling out AI-powered ad tools and streaming innovations like Peacock’s “Live in Browse.” With a centennial celebration and a stacked sports lineup, NBCU is offering prime real estate for brands looking to make an impact.

Apple TV+ thought fewer, high-quality shows would be enough to win the streaming wars—but the numbers tell a different story. Spyglass highlights how competitors churn out content to keep subscribers engaged, while Apple’s prestige-focused approach hasn’t driven the growth it needs. Now, its long-term strategy is under scrutiny.

Can a book publisher have the same cool factor as A24? Simon & Schuster is betting on it. Under new leadership, the company is embracing bold marketing and fresh voices to create a distinctive literary brand. (The Cut – Cat Zhang) In today’s crowded book market, standing out is more important than ever.

Sam Altman’s job at OpenAI just changed—again. After last year’s dramatic ousting and comeback, OpenAI is tweaking its role as part of ongoing leadership shifts. The Verge suggests this could be a response to investor concerns and the fast-moving AI industry.

Imagine a world where robots handle your chores, assist in factories, and even think for themselves—Nvidia says that future is closer than you think. The New York Times covers how, at its GTC conference, the AI chip giant showcased its latest breakthroughs in robotics and digital simulations. With Nvidia leading the AI revolution, we might soon be living alongside smarter, more capable machines.

Millennial Pink walked so Gen Alpha’s rainbow could run. This generation doesn’t subscribe to one "it" color—they embrace them all, reflecting their digital-first, self-expressive nature. The Business of Fashion suggests brands should ditch the color-of-the-year approach and lean into vibrant, customizable palettes instead.

Ashton Hall’s morning routine is going viral, and not everyone’s on board. Katie Notopoulos from Business Insider breaks down how his 4 AM ice baths and meditation have split the internet, with some fans loving it and others just here for the memes—including Saratoga Water’s CMO, who’s getting in on the joke.