Live Nation Rakes in $23B as Concert Craze Hits New Heights!

TV news is chasing viewers where they spend the most time—YouTube. With traditional audiences shrinking, Ad Age reports that networks like CNN, Fox News, and ABC News are experimenting with online content to attract younger viewers and boost revenue. The tricky part? Figuring out how to keep engagement high while balancing free content and paid subscriptions.

Chili’s is bringing the heat to Lifetime with A Chili’s Original Movie, proving that brand marketing is no longer just about commercials. As Adweek highlights, more companies are turning to TV and film to mix storytelling with advertising—and keep audiences hooked.

Despite big names and flashy plays, the NBA All-Star Game failed to score with viewers, missing Nielsen’s top TV rankings. Wayne Friedman for MediaPost looks at what went wrong and why fans might be tuning out.

Turns out, people really missed live music. Live Nation just pulled in a record-breaking $23 billion in 2024, with a 36% surge in ticket sales and over 145 million fans packing venues. The Hollywood Reporter’s Caitlin Huston explains how the concert industry is hotter than ever.

Big Screen Comeback: A24’s ‘Moonlight’ & ‘Spring Breakers’ in IMAX for One Night
A24 is giving fans a chance to see Moonlight (2016) and Spring Breakers (2012) like never before—with a one-night-only IMAX screening. Variety reports that whether you love the Oscar-winning drama or the neon-drenched crime thriller, this is a rare opportunity to experience them on the biggest screen possible.

MrBeast is at it again! His latest YouTube Short just became the most-liked video ever, racking up a jaw-dropping 54 million likes. Sam Gutelle for Tubefilter reports on the milestone, which proves that short-form content (and MrBeast’s influence) is stronger than ever.

Hate ads but don’t want to pay full price for YouTube Premium? YouTube might have a solution—“Premium Lite,” a budget-friendly, ad-free tier that could strip out extras like offline downloads and background play. Aisha Malik for TechCrunch reports that there’s no word yet on when it’s launching or how much it’ll cost.

Twitch is taking brand battles to the next level—inside Fortnite! Its "Battle of the Brands" competition lets companies build custom in-game experiences, proving just how powerful interactive marketing can be. Tubefilter’s Sam Gutelle breaks down why this could be a game-changer.

Looks like Kevin Hart is doing some Instagram housekeeping! According to Adweek, he’s been quietly updating old posts to better disclose sponsored content, likely to stay on the right side of FTC rules. Even A-list celebrities aren’t exempt from the growing pressure to be transparent about paid promotions.

People say they want to shop sustainably, but when it comes to actually spending the money, most hesitate. As Fast Company points out, brands are struggling to bridge the gap between consumers' eco-conscious intentions and their unwillingness to pay extra.