Nike Returns to the Super Bowl Spotlight Game-Changing Ad Incoming?

Netflix is expected to bid for the U.S. TV rights to Formula 1 after ESPN’s exclusive negotiation period expired. If successful, the deal would start in 2026 and mark Netflix's further investment in live sports, as the company builds on its growing catalog of racing content, including Drive to Survive.

YouTube is running targeted ads to attract TikTok creators in light of potential US bans on the app. By offering new incentives, YouTube aims to capitalize on the uncertainty and boost its own creator base.

Nike is preparing to air a Super Bowl commercial, according to a retail analyst note. The ad is expected to reinforce Nike's strong brand presence during one of the most-watched sporting events, boosting its visibility among millions of viewers.

Nike CEO's turnaround plan took off with a crucial call to NFL Commissioner Roger Goodell. The conversation marked a significant step in Nike's efforts to strengthen its relationship with the NFL, leveraging their partnership for a strategic boost in the company’s image and sales.

Super Bowl overtime ads can cost brands millions, with prices rising for coveted spots during high-stakes moments. The rush for these commercials is driven by the increased viewership and demand for last-minute opportunities to reach a larger audience.

Fred Cunha details his experience of overseeing Super Bowl ads, ensuring they meet technical standards before airing. As a key player in ad quality assurance, his work is crucial for flawless execution, preventing costly mistakes that could affect brands’ reputations. This human oversight, despite advances in AI, ensures that ads run smoothly and effectively, protecting millions in investments.

The Super Bowl halftime show, originally a simple marching band performance, evolved into a massive entertainment spectacle thanks to marketing and changing cultural trends. Key players like Pepsi and the NFL helped turn it into one of the most-watched live performances globally, showcasing innovation in live events.

HexClad, a cookware brand, is spending $8 million on a Super Bowl ad with stars like Gordon Ramsay and Pete Davidson, joining new entrants like Häagen-Dazs and Duracell. The cost is a gamble, but the massive audience—over 123 million viewers—makes it a prime spot, despite rising ad prices and the risk of wasting millions.

E.l.f. Beauty’s stock price takes a dive after the cosmetics brand warned of lower-than-expected demand for 2025. The warning sent shockwaves through investors, impacting the company's market position.

Retailers, including major brands like Walmart and CVS, are implementing policies to ban unaccompanied minors from shopping. This move has sparked concern among teens and advocates, highlighting the negative social and economic effects it could have on young shoppers and the businesses that rely on them.