Streaming Strikes Gold: Patience Pays Off as Profits Roll In

Streaming platforms, like Netflix and Disney+, are finally seeing profits after years of heavy losses. This shift highlights the importance of long-term strategy and perseverance in a market that's notoriously difficult to dominate.

Streaming platforms keep viewership data secret, making it hard to know what people are actually watching. This lack of transparency affects creators, advertisers, and the future of TV.

Fox Corporation is expanding its podcast presence by acquiring Red Seat Ventures, a firm that helps media personalities launch audio businesses. The move strengthens Fox’s position in the growing digital audio space, competing with major players like Spotify and iHeartMedia.

Fox’s broadcast of Super Bowl LVIII shattered records with 126 million viewers, making it the most-watched U.S. TV program ever. The massive audience underscores the Super Bowl’s dominance as an advertising powerhouse and cultural phenomenon.

The Weeknd scores his fifth No. 1 hit with Hurry Up Tomorrow, solidifying his reign on the charts. The track’s success underscores his lasting influence in the music industry.

Chinese animated film Chinese folktales are smashing box office records, proving the rising power of China’s domestic film industry. As Hollywood struggles in China, local productions are capturing audiences and reshaping the global film market.

Netflix is exploring video podcasts, signaling a shift toward creator-driven content. This move could position Netflix as a competitor to YouTube and Spotify in the podcasting space.

YouTube CEO Neal Mohan reveals that TV has surpassed mobile as the primary device for watching YouTube. This shift underscores the growing dominance of streaming on the big screen, challenging traditional TV and shaping content strategies.

OpenAI, Google, and Meta showcased AI-powered Super Bowl ads, highlighting their latest advancements in generative AI. The high-profile placements signal a race to dominate consumer perception and mainstream adoption of AI.

Nike is striking deals with cities like Detroit, turning them into branded marketing hubs with exclusive partnerships. While this boosts local branding, critics worry it blurs the line between civic identity and corporate influence.