Tubi is not the next Netflix - it’s something better.

Plus: Brands are increasingly interested in Grand Theft Auto, but concerns about brand safety persist.

Hi friends! Ryan here, coming to you from sunny L.A. Hope you're having a great day!

Today, we’re starting with a deep dive into how brands leverage cultural moments in advertising. As consumer behavior shifts, companies are finding new ways to tap into real-time events to create meaningful connections—and drive sales.

Beyond that, we’ll explore how Tubi is carving out its lane in streaming, why Twitch’s latest move sparks debate, and how AI is reshaping audiobooks and fashion.

Plus, a closer look at YouTube’s subtle rebrand, the growing intersection of gaming and advertising, and how Substack is expanding its creator-friendly tools.

Let’s get into it—scroll down for all the details! 🚀

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